Claire Rountree-Research Director, Interactions Ltd

  • Claire Rountree (Research Director) joined Interactions in 2016, bringing over 10 years’ experience in Top 5 research agencies.

    Having worked for blue chip brands such as Pinergy, Bord na Mona, Flogas, TII, Dublin Airport (to name only a few) Claire’s understanding of human behaviour includes expertise in Segmentation, Advertising, Behaviour Change, Communications, and the NPD life cycle.

    She is a confident and engaging speaker and is driven by a passion for research to make a social difference.

    Talk title- Segmenting the Irish Energy Market


    2,600 Irish adults were surveyed online about their sustainability beliefs & actions, their energy use, and their innovation adoption, and spending habits.


    We identified seven distinct and replicable segments in the Irish population and analysed how to get them involved in our sustainable  future.