Claire Rountree (Research Director) joined Interactions in 2016, bringing over 10 years’ experience in Top 5 research agencies.
Having worked for blue chip brands such as Pinergy, Bord na Mona, Flogas, TII, Dublin Airport (to name only a few) Claire’s understanding of human behaviour includes expertise in Segmentation, Advertising, Behaviour Change, Communications, and the NPD life cycle.
She is a confident and engaging speaker and is driven by a passion for research to make a social difference.
Talk title- Segmenting the Irish Energy Market
Inputs-
2,600 Irish adults were surveyed online about their sustainability beliefs & actions, their energy use, and their innovation adoption, and spending habits.
Outputs-
We identified seven distinct and replicable segments in the Irish population and analysed how to get them involved in our sustainable future.
