Sarah is a Communication Manager for Kellogg’s, with responsibility for communications in both the cereal and snacks business units across Europe. She has over 12 years’ international experience in both the telecommunications and FMCG sectors. Her work has centred on the external communication of company news with a specific focus on the areas of CSR and Sustainability.
Presentation title: Sustainability communications in food production: an area of growth –
Synopsis: To keep pace with consumer demand it is increasingly important for companies, especially food producers to integrate sustainable thinking into more areas of business operations. As social media brings consumers closer to brands, what’s important to consumers needs to be at the heart of what brands do and say. Food has become a particular area of interest for people with new mega-trends constantly emerging, evolving and influencing consumer behaviour so brand story-telling should reflect this.
